It’s been a banner year for Executive Director Pam Miller and the Indian Lake Area Chamber of Commerce.
In October Miller received the coveted Max Evans Tourism Award, given annually to an individual who has made a positive impact and contribution to tourism throughout Logan County.
“Pam is Indian Lake’s biggest advocate,” said Erin Henry, vice president of operations for the Logan County Chamber of Commence.
Now, Miller and the Chamber have walked away with the highly respected Ruby Award for Excellence in Television Advertisement. The award is given annually by the Ohio Travel Association.
“This was our first award ever,” said Miller. “We were selected out of 194 entries and would just like to share our award with everyone, as this is a team effort and we could not have done this without our volunteers , sponsors and chamber members,” added Miller.
The “Ruby” was awarded for the Chamber’s “Party at the Beach” television commercial. The commercial, which was written by Miller, ran in the Lima and Columbus television markets this past summer. The commercial begins and ends with the 60’s band, the Cowsills, famous hit song Indian Lake.
Miller started the Party at Beach event 12 years ago and it has become a popular event that has grown in size and revenues every year. “We use it as a fundraiser for the Chamber’s fireworks fund, said Miller. Miller estimated the event draws approximately 3000 spectators a year.
Miller and the Chamber are responsible for dozens of events at Indian Lake including the HarborFest, Fireworks Golf Outing, ”Light Up the Lake” boat parade, Wacky Boat Races, Beach Spectacular, Putt Around the Lake, Ring of Fire, Boat Show Weekend, Maple Syrup Festival, Lakeview Car and Craft Show, Downtown Christmas and many more.
Miller accepted the award on behalf of the Chamber at the Ohio Travel Association Conference in Akron, where Miller and her assistant Megan Carlotta-Purdy spent three days networking, training and representing Indian Lake tourism.
Various education and training break-out sessions were offered at the conference from social media to marketing strategies. ”I love going to these conferences. You get exposed to bigger markets and different ideas,” said Miller. “It’s very beneficial to see what other markets are doing and to share ideas and strategies back and forth. I’m very much looking forward to attending again next year.”
Ron Brohm is a regular contributor to this newspaper.